We offer full custom design from scratch instead of semi-custom adaptations of existing styles. You describe what you want and we build it exactly to your specifications. Melanie Casey creates beautiful delicate designs and offers semi-custom options through CAD renderings. We start with zero templates and build based entirely on your vision. One expert designer handles your project from consultation through delivery. Our Los Angeles workshop handcrafts everything with lifetime services included in your price.
Melanie Casey Alternative
You want something built exactly to your specifications, not a variation of existing designs. Melanie Casey offers semi-custom with CAD renderings from their catalog. GOODSTONE offers full customization and lets you build your ring from scratch based on what you describe, with zero pre-made options to adapt from.
Full Custom, Not Semi-Custom
Semi-custom means adapting existing designs through CAD renderings. You work within their aesthetic and modify what they already created. We start with nothing and build exactly what you describe, using your vision instead of our signature style.
| What Matters | Melanie Casey | GOODSTONE |
|---|---|---|
| Customization Level | Semi-custom with CAD renderings from existing designs |
Full custom from scratch, built to your exact specifications |
| Availability | Friday drop model with limited collections |
Always available, start your project anytime |
| Design Process | Adapt from their signature styles |
Describe what you want, we design and build it |
| Your Designer | Team-based approach |
One expert designer from start to delivery |
| Production Timeline | 4-6 weeks made-to-order |
3-4 weeks from design approval |
| Location | Handmade in Andover, Massachusetts |
Handcrafted in Los Angeles, California |
| Style | Delicate clusters and dainty designs |
Any style you want, from delicate to substantial |
| Pricing | Mid to high-end pricing |
20-30% below traditional jewelers |
Build Exactly What You Want
When you can only adapt from existing designs, you're working within someone else's creative direction. Tell us what you want, and we source materials and craft your ring based on those exact specifications, not variations of our catalog.
No Waiting for Drops or Limited Collections
Friday drop models mean waiting for releases and racing against limited inventory. We work with you whenever you're ready. Start your project today and we build it on your timeline, not around collection launches or availability windows.
Work With One Designer Who Knows Your Vision
One expert designer handles your entire project from the first conversation through delivery. This person learns your taste and makes recommendations based on your specific situation instead of routing you through different team members at each stage.
Watch Your Ring Get Built From Nothing
Every GOODSTONE ring starts as raw materials that are transformed by our Los Angeles artisans. Across three to four weeks, your piece moves through careful casting, precise stone setting, and a hand-finished polish that brings it to life.
No Hidden Fees, No Surprise Charges
The price includes lifetime resizing, lifetime repairs, free cleaning, free prong checks, and fully insured shipping. Other jewelers list these as separate services. We build every guarantee into the base price so you pay once.
Your Ring Gets Made in Los Angeles
Generational artisans craft your jewelry in our Los Angeles workshop using recycled precious metals. Production happens in one location under direct oversight, with quality control at every stage. Your ring supports domestic manufacturing you can verify.
Talk Directly to Our Team
Our small team answers your questions directly. No phone trees, no chatbots, no callback requests. Consultations happen over phone, video chat, or real-time messaging and you speak with someone who knows your project. We keep the team deliberately small so you get personal attention from people invested in your outcome.
The Same Craftspeople Make Your Piece
The Los Angeles artisans who start your ring finish it. Stone setting, metalwork, finishing, and quality inspection happen in the same facility by coordinated craftspeople. Your ring doesn't get outsourced to whoever's available at different stages.
Resize and Repair Free, Forever
The lifetime warranty covers repairs, resizing, cleaning, inspection, and prong checks permanently. Annual maintenance is included. These services never expire and cost nothing when you use them in year one or year twenty.
Start With Your Ideas, Not Our Inventory
Tell us what you want to create. Our team helps you build it through three steps: choose your setting, select your diamond with guidance through the 4 Cs, then production begins using materials sourced for your piece.