Good Stone is a private, bespoke engagement ring concierge in Austin, Texas
We’ve occasionally dabble in antique & consignment jewelry from time to time.
Good Stone passed on the traditional show room model - no expensive displays, no trick lighting, no inventory to push - to keep overhead low and your costs down. We import ethically mined diamonds & gems, using recycled gold & platinum to make your dream ring.
More questions? We try to answer them here.
Nervous about buying jewelry online?
And if you're curious...
It's in your best interest to read this note from the owner until the end.
Since it's not as simple as, say, guaranteeing your satisfaction.
Do not skip anything!
Because you'll miss crucial details.
By the way...
And on Jan 9 of 2016 I sold my very first custom engagement ring.
To a very happy bride-and-groom-to-be.
I'm not a 17th Generation Family Jeweler.
I don’t sit behind a glass case, pushing 5ct diamonds.
I’m not one of those slick yet pushy, 3-piece suit jewelers.
Nor a person that is interested in selling junk diamonds and cast rings.
So how the heck did I start a successful custom jewelry company in no time?!
I actually asked myself the same question when I saw how easy it was to beat out the pricing of conventional brick & mortar stores.
See, I actually did this for fun!
I never expected to make a career out of this.
Despite that, there was one little thing that set me apart from every. other. Jewelry store.
Only that you ask?
Doing the opposite helped me make three times the rings in a day than your favorite jewelry store in a month.
I don’t have a grandpa that taught me diamonds.
I don’t have a fancy pants (and expensive) showroom full of sub-par inventory.
I don’t hire pushy sales staff.
We make millions of dollars in diamond rings, wedding bands, and antique heirlooms.
Don't believe me?
You can do your own research and fact-checking.
I can guarantee you.
Nobody, and I swear nobody has accomplished this feat.
Again, I'm not a family jeweler.
Just a humble entrepreneur from Texas.
I'm even new to e-Comm.
I don't even have a background in finance or business management or whatever.
I still don’t understand Facebook ad marketing (silly, I know).
I was supposed to go to medical school.
So instead of peddling overpriced diamond rings in little blue teal boxes...
You will witness the undeniable proof that anybody can have nice jewelry...
And have heirloom quality rings to pass down to their grandchildren...
As told by a real, normal guy.
Not someone that makes $12/hour by "teaching" others about jewelry in some expensive showroom.
(By the way! Never believe someone that sells jewelry without having their reputation on the line. Your wallet will thank you.)
Here is an actual email from a few days ago:
"I just wanted to express how much I appreciated everything Blake and his team did for helping make my ring dreams come true. From the second I reached out, I had a good feeling. Just getting to chat with him about what I was looking for, he was super personable and easy to work with. Deciding to spend a lot of money on jewelry sight-unseen can obviously be nerve-wracking! But he worked within my parameters and budget and made sure I was happy with my old mine cushion stones that he found for me. (They’re perfect!) He went above and beyond my expectations. I’m still in awe about how gorgeous my ring came out. Kudos to him and everybody who made this possible. I look forward to being a return customer in the future!
(Thank you again so, so much!)"
First, a stranger
Now, a friend.
1 wedding band over $5k.
Haven’t seen the winning ring yet?
I’ll show it to you in a moment (Please be patient!).
The greatest rule: Inventory is the Enemy
Did you know that Amazon is worth over 1.5 trillion dollars?
They don’t even own the items they sell.
What is the one thing that separates Amazon from the rest of retail companies?
They are unique.
They help you get what you need.
And at a great price…
Not by being loud.
But by being different.
Different = Made to stick.
The other greatest rule: Make what People want
What makes us unique?
Why do 10,000’s of people love us?
Because of you!
Assuming I know what you want is presumptuous.
That’s why we make everything to order.
You tell us what you want.
And we make it.
OR. If you need inspiration
You can have a ring that a past, satisfied customer commissioned
(^everything on our site)
And counter-intuitively, we’ve never had a request for return.
No buyers remorse, no regrets.
When you make what people want,
Everyone wears brilliant diamonds
Everyone get’s compliments on their wedding bands,
You get your dream ring.
No same old, stale and played out designs sold by unoriginal jewelers.
There’s a reason why we have so many followers on Instagram.
And why we get millions of view on Pinterest.
You have to make rings that are special.
My personal guarantee
I'm not offering you one guarantee.
I'm offering you two guarantees.
One: If you order the above bespoke and hand made ring, you will be smothered in compliments for the rest of your life.
Two: If you’re not 1,000,000% satisfied with your ring, I will personally work with you until your wildest jewelry dreams come true.
Did you expect a money back guarantee?
If you did, might as well close this window already.
Because the value of each and every ring we make is already way above the price.
And I could be charging more.
Heck, I will charge more.
But for now, you can have it for that price.
Quality rings are an investment .
But if you prefer to drive to the mall and purchase something made overseas in a sweatshop by oppressed laborers.
Then this is not for you.
We make everything in America.
Most people buy budget jewelry to save a couple bucks.
And end up paying way more $$$ over time in replaced diamonds, ring repairs, and an eventual full replacements.
It’s agonizing to watch.
It hurts to get ripped off in a brick & mortar, especially because the sales rep was so nice.
There are many jewelers out there and most of them are a waste of time and money.
You’re probably thinking
“This whole thing sounds TOO GOOD to be TRUE”
Click – HERE – for a long, long list of satisfied customers.
Not so nervous anymore, are we? :)