You're spending thousands on something permanent. When using a custom design service, you deserve a brand that builds around your vision instead of a catalog. At GOODSTONE, your designer handles your situation with care. From the first conversation, until years later, GOODSTONE is here to provide timeless pieces with lasting care.
When you select from existing settings and stocked diamonds, you're working within their limits instead of your vision. You're putting down serious money for something that's supposed to represent your story, and it should speak to you in a way that feels right.
We build from scratch with zero inventory because your ring deserves to be created around what actually matters to you, not shaped by what happened to stock that month. That's the GOODSTONE difference.
| What Matters | Brilliant Earth | GOODSTONE |
|---|---|---|
| Inventory Model | Thousands of pre-made settings and stocked diamonds |
Each piece built after you order |
| Lifetime Services | Sold as separate upgrades or add-ons |
Included in base price - resizing, repairs, cleaning |
| Manufacturing | Outsourced to available vendors |
Los Angeles workshop, same artisans throughout |
| Customer Access | Customer service departments and ticketing |
Direct contact with our dedicated team |
| Customization | Select from existing options |
Describe what you want, we build it from scratch |
| Timeline | 4-6 weeks typical |
3-4 weeks from design approval |
| Pricing Structure | Ring price plus service fees later |
Total cost shown upfront, no hidden charges |
One expert designer handles your entire project from the first conversation until you feel confident in the design. This person learns your taste and makes recommendations based on your specific situation instead of routing you through different team members at each stage.
Your ring starts as raw metal and loose stones. Our Los Angeles artisans craft each ring to your unique stone measurements and design preference.
The price includes lifetime resizing, lifetime repairs, free cleaning, free prong checks, and fully insured shipping. Other jewelers list these as separate services. We build every guarantee into the base price, so you pay once.
Generational artisans craft your jewelry in our Los Angeles workshop using recycled precious metals. Production happens in one location under direct oversight, with quality control at every stage. Your ring supports domestic manufacturing you can verify.
Our small team answers your questions directly. No phone trees, no chatbots, no callback requests. Consultations happen in person, over phone, or real-time messaging and you speak with someone who knows your project. We keep the team deliberately small so you get personal attention from people invested in your outcome.
The Los Angeles artisans who start your ring finish it. Stone setting, metalwork, finishing, and quality inspection happen in the same facility by coordinated craftspeople. Your ring doesn't get outsourced to whoever's available at different stages.
Your life evolves, and your ring should move with you. Our complimentary lifetime resizing keeps your piece perfectly fitted, year after year. These services never expire and cost nothing when you use them in year one or year twenty.
Tell us what you want to create. Our team helps you build it through three steps: choose your setting, select your diamond with guidance through the 4 Cs, then production begins using materials sourced for your piece.
