On January 9, 2016, a journey began with Blake selling his very first custom engagement ring to a very happy bride and groom to-be. But the story of GOODSTONE isn't a tale of centuries-old traditions passed down through generations. It's the narrative of a visionary who saw beyond the glass cases and conventional paths of the jewelry industry.
Blake isn't your typical jeweler. Without the lineage of a 17th generation family jeweler, nor the backdrop of an opulent showroom, Blake brought to the table something fresh — a genuine desire to be distinct. This wasn't about the grandeur of vast diamond collections or slick sales pitches. For Blake, it was a quest to offer something truly valuable and honest to those stepping into life's pivotal moments.
What started as a passion project quickly transitioned into a full-fledged business venture, one that stood out remarkably in its approach. By eschewing the norms — high mark-ups, aggressive sales tactics, and sub-par inventory — Blake showed that luxury isn't defined by price tags but by authenticity and craftsmanship.
GOODSTONE's success, with its millions in sales, isn't just about the figures. It's the stories of countless couples and families who've chosen our pieces as symbols of their love and legacy. Our achievements aren't merely financial milestones; they are the testimonies of satisfied patrons who've found value, beauty, and meaning in our creations.
From Texas and an unexpected path away from medicine, Blake reshaped the e-commerce jewelry realm. His unique, grounded approach set GOODSTONE apart. With us, you connect to genuine individuals valuing authentic luxury, not just a distant brand.
As we craft each piece, our commitment remains steadfast: to provide heirloom-quality jewelry that stands as a testament to our dedication to quality, authenticity, and your unique story.