Our Commitment


We confidently deliver stunning rings of otherworldly quality to each of our clients. But what truly distinguishes us is our commitment to these three principles:


Customer Service

Purchasing a custom ring involves a host of considerations—it can be overwhelming! We accompany you from start to finish: developing a relationship of trust, anticipating questions, clarifying doubts, and guiding choices based on our years of experience.


Our uncommon position as a diamond and gem importer, ring manufacturer, and retail jeweler gives us knowledge of every corner of the jewelry industry, as well as privileged access to the world’s best gems. Direct, personal contact with you ensures that we make suitable decisions for your ring, within your budget. In short, we will create the highest-quality, most dazzling ring possible for you at a fraction of the price of other high-end jewelers.


We’re devoted to transparency, integrity, and social responsibility at each level of our operation. All our diamond and other gemstones are ethically sourced, and our metals are mined and processed for minimal environmental impact. Each of our rings is made by trusted metalsmiths in Los Angeles, California.

Our Process


We take on the role of diamond and gem importer, designer, and retailer to connect you with a one-of-a-kind ring. Here’s a step-by-step of how to create a ring with us.


Getting to know you

We ask you questions about you and your partner, your history, your lifestyle, your preferences, and budget. Ask us questions as well—the better we get to know each other, the better we can guide you.


Gem specifics and design ideas

We walk you through each consideration regarding diamond selection and settings to guarantee that your ring is as beautiful and personally meaningful as possible.


Good Stone gem evaluation and quote

We comb the global market to identify individual stones that suit your needs, explaining the virtues of each potential diamond.


Gem purchase

Once you’ve made your selection, we buy and import your diamond to the United States.


Ring manufacture

We create your ring at our studio in Los Angeles, California.


Ring shipment

Your ring will be shipped to you anywhere in the world.